RVO Health New-Hire Social Campaign
Starting a new role is worth celebrating—especially when it means joining a company working to make healthcare more human. We created an upbeat LinkedIn campaign that gave new RVO Health team members easy, personalized tools to share the news with their professional networks. The work turned a routine onboarding moment into an authentic expression of employee pride and employer brand.
United Health
Quit For Life Email A/B Test
For this end-of-year enrollment email, we reframed quitting smoking or vaping as an act of progress—not perfection. A/B-tested subject lines and a supportive “Every quit starts with a try” message met UnitedHealthcare members with judgment-free encouragement, then made the program’s personalized plans, live support, and resources feel immediate and accessible.
Optum Perks
Optum Perks Email & Newsletter
We helped position Optum Perks as more than a prescription-discount program—making it a practical resource for navigating health and healthcare costs. Promotional emails turned savings of up to 80% into a simple, actionable benefit, while ongoing newsletters paired timely wellness education with useful ways to get more from Perks. The result was a more helpful, human relationship with members between pharmacy visits.